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USFIN ATELIER

About Us

 
 
 

About USFIN

USFIN ATELIER produced by assort is a genderless hair salon in Town hall (George Street). USFIN specialises in creating bespoke, ready to wear hairstyles and is a part of the Assort International Hair Salon Group. Our group's salons can be found in Tokyo, Osaka, Hong Kong, New York and Amsterdam.

Our salon is designed by award winning interior architect George Livissianis. The minimal, futuristic studios re-define the traditional salon experience. Besides running and facilitating hair seminars with hair stylists from salons across Australia, USFIN often collaborates with various emerging artists and creatives, giving them a platform to create and exhibit their work.

Led by founder and creative director Daniel, USFIN’s team of internationally trained hair stylists is always learning and innovating to deliver what their fashion forward and knowledgeable clients want.

 

Our Team

Featured
Daniel Jianing Liu
Daniel Jianing Liu

Founder and Creative Director
Daniel is an award winning Australian Hair Stylist whose work has been featured in national and international magazines, runways as well as TV shows. As a Kevin Murphy Platinum Key Educator, Daniel's talent and passion are evident in all the seminars and classes he runs across London, Singapore and Tokyo.

Hometown: Shanghai, China
Language: Chinese (Mandarin), English, Japanese
Special skills: Short-to-medium length hair, Creative colour

Xena
Xena

Co-founder
Xena is the Co-Founder of USFIN ATELIER. She is a regular contributor and florist for KINFOLK Magazine China. Having also completed studies in photography and visual merchandising, Xena’s aesthetic has been greatly appreciated by our clients and many lifestyle magazines.

Hometown: Chengdu, China
Language: Chinese, English
Special skills: Violin, Floral design

Yuta
Yuta

Store Manager & Master Stylist
Yuta has been with USFIN team over 2 years now, a true versatile hair designer that is capable to design all type of hair styles. Yuta has been appointed as our Store Manager and he is in charge of USFIN’s technical training alongside Daniel. He comes from Tokyo and has previously lived in New York and Toronto. Yuta loves travelling and exploring different cultures around the world.

Hometown: Tokyo, Japan
Language: English, Japanese
Special skills: Design cut, perm, creative colour

Koji
Koji

Top Stylist

Koji is our top stylist at USFIN Atelier, Koji has a 6 years hairdressing experience. Koji is from Kyoto, Japan and has been trained under USFIN and is very familiar with USFIN signature style. Through the time he has worked with us, Koji loves creating exciting & fashion forward hair and is developing his own eclectic hair design! His hobbies are creating creative hairstyles and listening to music on his free time.

Hometown: Kyoto, Japan
Language: English, Japanese
Special skills: Design cut, creative colour

Moeko
Moeko

Top Stylist

Moeko is one of our amazing stylist in USFIN Atelier. She has been working in the industry for over 6 years and previously work in Tokyo. She’s passionate about cutting bespoke fashion-forward ready to wear hair and colour. Throughout working in USFIN, she has develop her own taste and style in hair design which can be seen in her works. In her free time Moeko loves watching movies and shopping.

Hometown: Kanagawa , Japan
Language: English, Japanese
Special skills: Cut & colour

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Selena

Stylist

Selena is one of our newest hair stylist to join our team ! She recently came from Tokyo, Japan with a 6 years experience as a hairdresser. She loves listening to music, going to the beach and play tennis in her free time. Please give her a warm welcome when you see her in our Atelier!

Hometown: Kumamoto , Japan
Language: Japanese, English
Special skills: Sleek bob hair cut

Issei
Issei

Assistant

Issei is one of our lovely and talented assistant at USFIN Atelier, who you’ll be seeing working closely alongside our amazing hairstylists. Issei has 7 years hairdressing experience in Chiba, Japan. On his free time he loves listening to music and going to the beach.

Hometown: Saitama ,Japan
Language: Japanese, English
Special skills: Bleach, perm & colour

Lenni
Lenni

Assistant

Lenni is one of our newest assistant to join our team ! She is our first year apprentice and is in training to be a hair stylist and our new scalp treatment specialist. Lenni loves to chill at home on her free time watching anime & movies, if she’s not, she’s usually spending time with her family. She also plays a lot of sports, such as volley ball and badminton.

Hometown: Sydney, Australia
Language: English
Special skills: Styling, Scalp Treatment

Honoka
Honoka

Assistant

Honoka is our newest assistant member to join the USFIN family. She has a 3 year experience . In her free time she loves movie and music festivals . You’ll be seeing her working alongside our amazing team, so please give her a warm welcome! 

Hometown: Okinawa, Japan
Language: English, Japanese
Special skills: Colour

Rira
Rira

Assistant

Rira is one of our lovely assistant/apprentice that have joined our USFIN Atelier family. Rira has lived in Sydney since she was young and has been a hair assistant for almost 3 years. She love to watch anime, cafe hopping and baking on her free time. Please give her a warm welcome when you see her in our Atelier!

Hometown: Saitama, Japan
Language: English, Japanese
Special skills: Blow out, Scalp Treatment

Laura
Laura

Brand Coordinator

Laura Huynh is a versatile artist based in Sydney, integrating her background in dance and digital design with her role as Brand Coordinator at Usfin Atelier. With a Bachelor's degree in Architectural Design and a Cert IV in Dance, Laura combines her artistic expertise and technical knowledge to enhance Usfin Atelier’s brand presence.

Hometown: Sydney, Australia
Language: English, Vietnamese
Special skills: Graphic Design, Street Dance